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SEMPO Canada: Launch of SEMPO Toronto Chapter – Sponsored by Bing
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SEMPO Canada: Launch of SEMPO Toronto Chapter – Sponsored by Bing

Trends in Search Marketing: Mobile & International Discoverability in 2014

When: Tuesday, November 19, 2013
5:30 p.m. – 9:00 p.m. ET
Where: Hotel Ocho
195 Spadina Avenue
Toronto, Ontario 
Contact: Lori Gariepy

Online registration is closed.
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Event Topic: Trends in Search Marketing: Mobile & International Discoverability in 2014

Join the Conversation: #SEMPOToronto


  • Krista LaRiviere, Co-founder & CEO, gShift
  • Andrew Yang, Search Evangelist, Microsoft Canada
  • Annette Warring, President, Aegis Media Canada
  • Sasha Grujicic, Chief Strategy Officer, Aegis Media Canada
  • Will Oatley, Digital Media Director, Carat
  • Guillaume Bouchard, CEO, iProspect Canada


5:30 p.m. to 5:40 p.m. – Welcome to SEMPO Canada

5:40 p.m. to 6:00 p.m. – Mobile SEO Metrics

6:00 p.m. to 6:30 p.m. – PPC Campaigns on Mobile, Tablets & PCs

6:30 p.m. to 7:30 p.m. – Aegis Media Canada Panel Discussion:
The latest trends of the industry and their impact from a global, national, digital and search point of view.

7:30 p.m. to 8:00 p.m. – Audience Q&A

8:00 p.m. to 9:00 p.m. – Networking

*Refreshments and Free Giveaways Sponsored by Bing

Registration: Please register early because there are a limited number of seats for this FREE event.

NOTE: You do not need to be a member of SEMPO in order to attend this SEMPO Toronto Meetup.

SEMPO Toronto Meetup Organizers:

About Krista LaRiviere

Krista LaRiviere is the co-founder and CEO of gShift, a web presence analytics software company. She blogs and speaks about the importance of content marketing, social media, mobile and search to web presence. Her team has helped hundreds of organizations get control of their entire web presence in order to enhance discoverability of a brand in search and social.

About Andrew Yang
Andrew Yang is a Search Evangelist for Microsoft Canada. He is responsible for educating, promoting and evangelizing the Bing Ads platforms. This includes support for Bing Ads Web, Bing Ads Editor, Bing Ads Intelligence, API and the various social media platforms that Bing Ads is on. He also takes great pride in representing the users of Bing Ads.

About Annette Warring
Annette Warring is President of Aegis Media Canada. She spearheaded the group’s digital shift and led to its full integration into the agency. Bringing more than 25 years of experience in the communications industry, Annette’s major areas of expertise include media strategy, digital, consumer understanding, client development and business intelligence.

About Sasha Grujicic
Sasha Grujicic is a media, marketing and technology executive at Aegis Media Canada. A recent graduate of Singularity University, Sasha consults with emerging companies dedicated to the adoption of accelerating technologies. He is a passionate writer, speaker and technology evangelist who contributes to publications such as Marketing and Strategy.

About Will Oatley
Will Oatley is the digital media director at Carat. He started his career in London working on brands that pushed boundaries in digital technology, including four years on Microsoft's portfolio of consumer and tech products where he won awards for digital innovation. In Germany he launched Europe's largest blog network. Now in Canada, Will’s brand clients have been making national headlines as well.

About Guillaume Bouchard
Guillaume Bouchard is CEO of iProspect (formerly nvi, which he co-founded), a leading digital performance agency where he oversees business development and growth. Guillaume is results-driven, putting performance at the forefront of strategies. His plan: to attain clear goals that have the most impact for clients, trying every possible solution to get results.

About SEMPO Canada
SEMPO Canada is a Canadian non-profit professional search marketing association working to increase awareness and promote the value of search engine marketing (SEM) in Canada. This working group was founded in November 2006 by Ken Jurina and Alexandre Brabant (

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