Membership   |   Sign In   |   Join
SEMPO Cities Kansas City: Pre-Conference Workshop
Tell a Friend About This EventTell a Friend

When: November 7, 2019
9:00am - 11:00am
Where: Lifted Spirits Distillery
1734 Cherry St
Kansas City, Missouri  64108
United States

Online registration is closed.
« Go to Upcoming Event List  

The Search Marketing Workshop features a wealth of information at an approachable level about search marketing including both organic search engine optimization (SEO) and paid search.

This event is great for those that want to learn more about search including business owners, executives, generalists, and those early in their marketing careers. Additionally, it includes a refresher or outside perspective for marketers well-versed in the content and ample Q&A time for specific issues.

Starting with an overview of how search fits into the mix of digital and broader traditional marketing channels, how the search engines operate, and the evolution of the industry, we’ll dig in deep into both the organic and paid search channels specifically.

In SEO, we’ll cover the three pillars including aspects of indexing and technical, on-page, and the off-page or external factors that go into it. Additionally, we’ll walk through strategy and how to put together a process to be successful.

In paid search we’ll cover how it works, the networks, the metrics, reporting, and dig into bonus material where paid search often overlaps with paid social media marketing. Like SEO, we’ll touch on a process and ways to successfully manage and optimize paid search campaigns.

Search marketing is not done in a vacuum and must be measured. The last category of content in the workshop will address measurement specifically looking at Google Analytics reports that matter, how to gain insights, and other third party tools that can help paint a complete picture of performance.

Q&A will be offered throughout the workshop and a dedicated time at the end will be offered for attendees in an “ask me anything” format.

SEMPO members can add this workshop onto their registration for the KC Search Conference for $20. Non-members can bundle both the workshop and conference together for $75.

more Latest News
more Calendar

The upcoming calendar is currently empty.

Click here to view past events and photos »


This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.