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SEMPO Cities Kansas City: Traversing the Shifting Landscape of Search
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 Export to Your Calendar 11/7/2019
When: November 7, 2019
12:00pm - 5:30pm
Where: United States


Online registration is available until: 11/7/2019
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Description

We're back and excited for the fifth annual SEMPO Cities Kansas City event! Mark your calendars for an info-packed afternoon where we will dive into all things search marketing. Expert contributors will be walking through the ever-changing world of search marketing from enterprise level to local search. Learn from real case study execution in SEO and Paid Search and gain an understanding of how to effectively market in an evolving landscape. Join us as we wrap up the day with a collaborative session to bounce both questions and ideas of each other to help us all become better marketers. Stick around after the event for a great happy hour event to help us network with each other and recap the day.

Agenda

Registration: 12:00-12:45

Opening Remarks, Josh McCoy, Trozzolo: 12:45-1:00

Overcoming Challenges in the PPC & SEO World: 1:00-1:45

Search Marketing is no cake-walk! What makes us all great in digital is our own expertise to confront challenges in the space, the ability to see opportunities and craft campaigns the can stand the test. From Enterprise level to micro/local level,  join our talented contributors as they give us the in’s and out’s to wade through the world of Search.

SEO at Work: 1:55-2:15

Check out a great case study on how strategic SEO execution won the day in a digital campaign. Seeing how, when and why SEO tactics are deployed in a specific case can likely help us all down the road.

What's Matters/What's Next in Search: 2:25-3:10

We work within a digital landscape that is ever-changing and evolving at a lightning pace. Running towards bright, shiny solutions can lead to wasted time and effort. Listen to Search experts speak upon what tactics and digital techniques are the way of the future and how we should strategize for the future.

PPC at Work: 3:20-4:05

Paid Search is a great way capitalize on market opportunity but you often ride a fine line of squeezing the utmost amount of return off of your investment without wasting dollars. Check out a great case study on how to explode return on ad spend!

Collaboration Session / Q&A: 4:10-4:30

After an information packed afternoon, we want to round out a great event with an extended question and answer session. This a great time to bring all speakers back to a panel to field questions present ideation and let us all collaborate towards being better Search marketers.

Happy Hour: 4:30-5:30

Let’s give our minds a rest and enjoy a happy hour of networking!

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