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August SEMPO Chat: PPC
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When: Tuesday, August 27, 2019
2:00 PM
Where: Watch Live on YouTube Live:
United States
Contact: SEMPO

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About This SEMPO Chat

Presented by the SEMPO Education Committee and Industry Experts, SEMPO Chats cover topics in an open question-and-answer format live on YouTube. Our committee members and guest speakers will tell us about themselves, dive into the details of all things PPC, and encourage questions from the audience throughout. Watch live on YouTube, Tuesday, August 27, 2019 at 2:00 PM Eastern.



Frederick Vallaeys, CEO at Optmyzr

Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the Cofounder of Optmyzr, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords. He stays up-to-speed with best practices through his work with SalesX, a search marketing agency focused on turning clicks into revenue. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers.

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Chris Hoag, Sales Manager at Microsoft Advertising

Chris Hoag manages dynamic sales teams focused on our fastest growing direct advertisers and agencies. Chris has spent over 10 years in digital advertising in a variety of roles both in-house and agency, is an Audience and Core Search SME, and has worked with clients ranging from SMB to Fortune 100. Chris lives in Bainbridge Island, WA with his wife, two cats, and children, Calvin and Lizzie.

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Chris Boggs, Founder at Web Traffic Advisors

Chris is a regular speaker and moderator for the Pubcon conference series. He has served on the Global Board of Directors of since 2006 and is a regular judge for the US Search Awards, given to high-performing brands, marketing agencies and consultants. Chris has published articles for various marketing publications through the years, although most his research and analysis these days is client-owned.

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Get Involved!

We encourage everyone to chime in to make a great conversation! To submit questions you can use the chat on YouTubeLive or you can chime in on twitter by tagging #SEMPOChat.


Catch the recordings of past Hangouts on demand at


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